warmleatherette wrote:Roy Twing wrote:warmleatherette wrote:I think Roy’s missing the point of adverts (unless he thinks adverts are going persuade people to start multi racial families?)
They’re to advertise a product to as wide a spectrum of people in the shortest time, if you see an advert for something and in it all the people are white for instance black people may subconsciously think that said product isn’t for them, this course works any way round you wish, so obviously to try to include as many variations of people would be the obvious way of achieving the maximum power of the advert.
My point was that broadcasters in general over-represent vastly the actual level of integration in society.
It happens equally in tv shows but this is a thread about advertising.
My brief check last night (as anyone else who watched can verify) showed that my point was proven, - only one of the ads where friends or families were shown was not multi ethnic,
The question really should be why do you perceive that as a problem, what difference will it make to your life?
The question really should be why do you (apparently) perceive misrepresentation of british society into an 'idealised' version as acceptable, given the well known power of manipulation by broadcast media.